Client
Marie Hendrix
Creative solution
Rebranding, Print Design, Website Design
Year
2023
Client’s Challenge
Marie Hendrix, a talented wedding photographer, faced the common struggle of blending into a sea of beige in the highly competitive market. She aspired to break away from the conventional curly aesthetic and desired a bold identity that would make her stand out. Additionally, Marie was grappling with the challenge of connecting with her ideal clients, often missing the mark in conveying her unique approach.
Our collaboration began with an immersive branding strategy session, delving deep into Marie’s aspirations and dreams. Together, we identified her ideal client and formulated a plan to effectively reach them. Drawing inspiration from the unyielding confidence exuded by fashion labels, we infused Marie’s brand with boldness and modernity.
The outcome? A transformed Marie Hendrix, armed with a brand that not only reflects her individuality but also speaks directly to the hearts of her dream clients.
“Klaartje, you’ve worked wonders for my business, and I can’t express enough gratitude. The rebranding has been a game-changer, instantly attracting a quality pool of potential clients through my website. The responses to “what resonates in my photography” have shifted dramatically, now mirroring a precise understanding of my art. Dream clients are flowing in effortlessly, thanks to both the rebranding and the impactful conversations we’ve had during the strategic branding session. A heartfelt thank you for making my year (and future) infinitely brighter.” Marie