Omi
Digital Audit, Market Research, User Experience
Client
Melanie Van Dooren
Creative Solution
Branded Artwork & packaging
Year
2024, 2023
Client’s Challenge
Enter the world of Melanie Van Dooren, where the challenge was to conceptualize a luxurious and artistic gift voucher and certificate. Melanie aspired for these items to exude opulence while maintaining ease of shipping. The task at hand included not only delivering a sense of luxury but also ensuring a distinct visual identity for her brand.
In response to Melanie’s multifaceted challenge, I curated unique branded artworks for each gift voucher and certificate, placing Melanies’ jewelry front and center in a bold yet playful manner. For the packaging, a thoughtfully designed sleeve took center stage. The logo’s ring was embossed in relief on the sleeve, with the inside of the ring delicately cut out from the paper. This intricate detail allowed a glimpse of the enclosed artwork, tantalizing the recipient’s curiosity and transforming the unwrapping into a moment of anticipation and delight.
Update 2024: Providing a fresh experience for returning clients, a new version of the certificate’s branded artwork was crafted.
