Client
Ora Pro Nobis
Creative Solution
Rug design
Year
2020
Client’s Challenge
Ora Pro Nobis faced the challenge of shedding its beige image and showcasing a playful and design-oriented side. The specific project involved creating a collection of vibrant and bold carpet designs titled “Greetings from the city of Belgium.” With a goal to break away from the monotony and infuse color, the challenge was to transform their identity and handcraft visually striking carpets that embodied the spirit of the Belgium.
To address this challenge, a series of five handcrafted carpet designs were meticulously created at Ora Pro Nobis’ atelier in Stekene. Each design in the “Greetings from the city of Belgium” collection serves as a vibrant testament to Ora Pro Nobis’ newfound playful identity. Bold colors and dynamic patterns were incorporated to break free from the beige monotony, redefining Ora Pro Nobis as a brand with a vivid, design-focused personality. This collection not only adds a burst of colour but also reflects the craftsmanship of Ora Pro Nobis in each handmade carpet.
All photos are by ©Kaatje Verschoren