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Telenet

Client
Telenet

Creative Solution
Artwork

Year
2023

Client’s Challenge 
Telenet faced the challenge of visually representing three years of digital evolution post-COVID-19, with a specific focus on the prevalence of video calls and telecommuting among Flemish office workers. The goal was to communicate these insights in a compelling and accessible way, suitable for a press release and versatile enough for various marketing channels, including the Telenet app.

The Video Call Spectrum – Multifaceted Digital Day: The first artwork showcases a dynamic scene at a desk, incorporating elements of Zoom meetings, online shopping, and music streaming. This visual tapestry represents the multifaceted nature of a digital day, symbolizing the diverse digital habits developed by Flemish office workers. The bold colors and activities depicted create a visually appealing narrative for marketing across platforms.

Digital Evolution – Embracing Comfort: The second artwork captures the essence of a relaxed videocall scenario, featuring someone comfortably seated on a sofa. This image conveys the evolution towards a more laid-back approach to video communication, emphasizing the comfort and flexibility that have become integral aspects of our digital lives.

www.press.telenet.be/drie-jaar-sinds-corona-videobellen-en-telewerken-staan-centraal-in-ons-digitale-leven

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