Omi
Digital Audit, Market Research, User Experience
Telenet
Client
Telenet
Creative Solution
Artwork
Year
2023
Client’s Challenge
Telenet faced the challenge of visually representing three years of digital evolution post-COVID-19, with a specific focus on the prevalence of video calls and telecommuting among Flemish office workers. The goal was to communicate these insights in a compelling and accessible way, suitable for a press release and versatile enough for various marketing channels, including the Telenet app.
The Video Call Spectrum – Multifaceted Digital Day: The first artwork showcases a dynamic scene at a desk, incorporating elements of Zoom meetings, online shopping, and music streaming. This visual tapestry represents the multifaceted nature of a digital day, symbolizing the diverse digital habits developed by Flemish office workers. The bold colors and activities depicted create a visually appealing narrative for marketing across platforms.
Digital Evolution – Embracing Comfort: The second artwork captures the essence of a relaxed videocall scenario, featuring someone comfortably seated on a sofa. This image conveys the evolution towards a more laid-back approach to video communication, emphasizing the comfort and flexibility that have become integral aspects of our digital lives.
Some More Cool Projects
Marie
Research, Print Design, Content Creation, Website Design