Client
Xandres
Creative Solution
Branded artwork & art direction
Year
2022
Client’s Challenge
In the heart of a festive street illuminated with holiday lights, Xandres sought a distinctive window display that not only stood out but did so with a mindful approach during an energy crisis. The challenge was to create a captivating scene that evoked wonder while conserving energy.
Embracing the challenge, we envisioned a holiday campaign titled “The Golden Illusions.” The concept involved a delicate dance of gold and illusion, where grand illustrations and exquisite gold foil transformed Xandres’ windows into works of art. This unique, sustainable approach not only captivated passersby but also made a bold statement about the brand’s values.
The window displays became beacons of creativity, proving that distinction doesn’t just come from design but also from a commitment to mindful practices. Xandres’ holiday campaign stood as a testament to brilliance that shines brightly even in the face of an energy crisis.
